Conheça a Rare Beauty, a marca de beleza de Selena Gomez

Selena Gomez é a mais nova cantora a se aventurar nos negócios. Em fevereiro, ela havia anunciado a criação da marca de beleza Rare Beauty, mas o empreendimento ficou ainda mais palpável agora, que ganhou data de lançamento. Nesta terça-feira (4), a estrela publicou um vídeo no perfil oficial no Instagram para anunciar que os produtos começam a chegar às lojas no dia 3 de setembro deste ano.

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This is makeup made to feel good in, without hiding what makes you unique. Coming September 3rd only to @Sephora, @sephoracanada, @sephoramx and RareBeauty.com. #sephora #sephorainjcp

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Aug 4, 2020 at 9:34am PDT

Infelizmente, o Brasil não está no mapa das entregas. Por enquanto, eles serão vendidos exclusivamente pela Sephora dos Estados Unidos, Canadá e México. Apesar disso, é animador para o segmento, já que em entrevista antiga ela afirmou que gostaria de ter nada mais, nada menos, do que 48 tons de base, entre outros itens.

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“Being rare is about being brave enough to be kind, walking our own paths of integrity, and building the strength to find beauty in each other’s flaws.” @akashitz #wearerare

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on May 29, 2020 at 11:37am PDT

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“Makeup is something that lets me express who I am, I love doing makeup, and I love myself. It took so long for me to get to that point. That’s what makes me rare." @julian_y247 #wearerare

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on May 29, 2020 at 11:39am PDT

Para aguardar a chegada, já dá para sentir um gostinho do estilo da marca ao navegar pelas redes sociais. O feed da Rare Beauty é recheado de garotas e garotos anônimos comentando a relação com suas próprias belezas e produtos cosméticos. Junto dela, Selena também criou um fundo de investimentos com recursos voltados para a saúde mental.

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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Jul 22, 2020 at 11:12am PDT