Os 15 perfis de moda com maior engajamento no Instagram Stories

Há um ano surgia o Stories, a ferramenta do Instagram que permite gravar vídeos que desaparecerão em 24 horas, recurso semelhante ao do concorrente Snapchat. Neste período de 365 dias, o Instagram Stories acumulou 700 milhões de usuários no mundo inteiro, com 250 milhões de pessoas publicando histórias diariamente.

Como um balanço deste ano, foi divulgada uma lista com os perfis da indústria da moda que mais geraram engajamento. Foram analisadas as principais contas com 10 milhões ou mais de seguidores, e levou-se em consideração o número de visualizações acumulado ao longo do ano.

Quem lidera este ranking é a modelo e atriz norte-americana Emily Ratajkowski, seguida por 14.3 milhões de usuários.

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Euro summer 🖤

A post shared by Emily Ratajkowski (@emrata) on May 26, 2017 at 6:33am PDT

A lista com 15 posições pretende medir o alcance das publicações efêmeras com mais visualizações, que seguem a receita de sucesso ao agregar a boa imagem à certa dose de informalidade. Confira a seguir as demais personalidades e grifes que estão nesta lista cheia de poder:

2. Chiara Ferragni

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Thank you guys for making me the second fashion account with the highest engagement on Instagram stories in the world 💪🏻 I'll be doing a live story today at 7.30 pm (italian time) so be ready with all your questions 🙌🏻 #TheBlondeSaladGoesToTaormina

A post shared by Chiara Ferragni ✨ (@chiaraferragni) on Aug 3, 2017 at 3:33am PDT

3. Candice Swanepoel

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🌬 #MetGala #MetKawakubo @topshop @italogregorio @erinparsonsmakeup @solangefranklin @aligirllll @sylvio.nyc @voguemagazine 🖤🖤🖤

A post shared by Candice Swanepoel (@angelcandices) on May 2, 2017 at 1:12pm PDT

4. Hailey Baldwin

https://www.instagram.com/p/BXRbTBWAD5Z/?taken-by=haileybaldwin

5. Cara Delevingne

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Another of my favourite shots from my @glamourmag piece. You can read it now – Link in my bio

A post shared by Cara Delevingne (@caradelevingne) on Jun 30, 2017 at 8:00am PDT

6. Adriana Lima

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🍃🍃🍃🍃Jungle girl back to her roots 🍃🍃

A post shared by Adriana Lima (@adrianalima) on Mar 11, 2017 at 2:00am PST

7. Victoria Beckham

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Loved working on this shoot for @nlvogue’s July issue. On stands 22nd June x VB #nlvogue

A post shared by Victoria Beckham (@victoriabeckham) on Jun 15, 2017 at 9:52am PDT

8. Miranda Kerr

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I'm so excited to finally annouce the capsule collection I've designed with @motherdenim 👖(see link in bio)! Proceeds from #MirandaXMother will be donated to The Royal Hospital for Women Foundation in Australia. 70% of the life-saving equipment in the @royallforwomen newborn intensive care unit has been purchased through donations. These vital funds help to save babies lives. I was a premature baby myself so the cause is very close to my heart ❤️

A post shared by Miranda (@mirandakerr) on Jan 16, 2017 at 1:45pm PST

9. Gigi Hadid

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yesterday / @tommyhilfiger meetings !! more @tommyxgigi on its way for you guys 🙂 🙂 x

A post shared by Gigi Hadid (@gigihadid) on Apr 12, 2017 at 3:04pm PDT

10. Dior

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Joining us first for #MariaGraziaChiuri's Autumn-Winter 2017-18 haute couture show and then later at the Musée des Arts Décoratifs for the soirée marking the opening of the exhibition celebrating 70 years of Dior, Jennifer Lawrence accessorized her Dior silk embroidered dress with 'Wildior' boots and Dior fashion jewelry! From the New Look of 1947 to the look of now, as represented by the physical embodiment of House style! #DiorArtsDeco #StarsinDior

A post shared by Dior Official (@dior) on Jul 4, 2017 at 8:43am PDT

11. Dolce & Gabbana

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Caroline Daur and Sonia Ben Ammar looking happy with their new #DGSneakers! Want to get your very own pair? Head over to Via Della Spiga 1, Milan. #DGSPIGA1 #DGYOURSELF

A post shared by Dolce&Gabbana (@dolcegabbana) on Jun 21, 2017 at 12:59am PDT

12. Kendall Jenner

https://www.instagram.com/p/BT4qSMJDuEE/?taken-by=kendalljenner

13. Gisele Bündchen

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Thank you so much for the birthday wishes!!! I am humbled and grateful for all the love. Sending you all a big kiss and may your lives be filed with Love and light always ✨❤✨ Muito obrigada por todos desejos de aniversário !!! Sinto-me honrada e grata por todo o amor. Um grande beijo a todos e que suas vidas sejam repletas de amor e luz sempre.

A post shared by Gisele Bündchen (@gisele) on Jul 21, 2016 at 6:39am PDT

14. Louis Vuitton

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Rila Fukushima at last night’s Volez, Voguez, Voyagez – Louis Vuitton Exhibition opening event wearing #LouisVuitton by @NicolasGhesquiere. #SeoulVVV

A post shared by Louis Vuitton Official (@louisvuitton) on Jun 8, 2017 at 5:07am PDT

15. Christian Louboutin

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Try and ruffle these feathers. Colankle’s ruffled nappa collar stays in place during long nights out. 📷 Billy&Hells

A post shared by Christian Louboutin (@louboutinworld) on Jun 10, 2017 at 8:02am PDT