Kylie Jenner lidera lista de celebridades mais influentes na moda em 2018

Anualmente a Lyst, plataforma global de buscas focada no universo da moda, prepara uma lista com as celebridades que mais tiveram influência fashion sob o público durante aqueles 12 últimos meses. O ranking, que até o ano passado exibia dez nomes, em 2018 chega ampliado e apresenta 20 famosas no total – e quem assume a primeira posição é Kylie Jenner.

Os motivos que colocaram Kylie como líder da lista são vários, a começar pelo fato dela contabilizar 119 milhões de seguidores no Instagram (e contando). Além disso, a caçula do clã Kardashian/Jenner motivou, só neste ano, mais de dois milhões de buscas relacionadas ao que ela veste – entre roupas esportivas da Adidas, óculos de sol da Dior e um vestido cor-de-rosa usado em sua festa de aniversário.

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bday dinner … look 1 💗

A post shared by Kylie 🤍 (@kyliejenner) on Aug 9, 2018 at 9:50pm PDT

Depois de vestir a peça, a propósito, as buscas por “vestido rosa” aumentaram cerca de 107% em 48 horas.

Em segundo lugar, logo atrás de Kylie, está Kim Kardashian, seguida pela Duquesa Meghan Markle, que em 2017 ocupava a quarta posição do ranking, mas ficou ainda mais em evidência após o casamento com o Príncipe Harry – e os vestidos de noiva Givenchy e Stella McCartney escolhidos por ela -, em maio deste ano.

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The Duke and Duchess of Sussex have released three official photographs from their Wedding day. This photograph was taken by photographer @alexilubomirski in The Green Drawing Room of Windsor Castle, following the carriage procession #RoyalWedding

A post shared by Duke and Duchess of Cambridge (@kensingtonroyal) on May 21, 2018 at 6:51am PDT

Além de Kylie, Kim e Meghan, a lista conta, ainda com nomes como os de Beyoncé (quinto lugar), Lady Gaga (20ª posição) e Cardi B (quarto lugar). A novidade da vez ficou por conta da tenista Serena Williams, a primeira esportista a fazer parte do ranking, que aparece na sexta posição.

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A post shared by Serena Williams (@serenawilliams) on Sep 2, 2018 at 7:37pm PDT

Para chegar aos resultados, o método usado pela Lyst envolve analisar qual o impacto que as peças usadas pelas famosas causam no público, combinando os picos de buscas nas redes sociais com importantes dados sobre consumo, como índices de vendas.

Veja a lista completa:

1. Kylie Jenner

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2019 Calendar Dropping This #BlackFriday on KylieJennerShop.com 👑

A post shared by Kylie 🤍 (@kyliejenner) on Nov 21, 2018 at 10:48am PST

2. Kim Kardashian

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Last week I was honored to receive the Gift Of Life Impact Award. I was so honored to introduce marrow donor and transplant recipients! It’s so easy to become a donor and save someone’s life. Go to GiftOfLife.org

A post shared by Kim Kardashian West (@kimkardashian) on Nov 10, 2018 at 6:33pm PST

3. Meghan Markle

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👋

A post shared by Duke and Duchess of Cambridge (@kensingtonroyal) on May 19, 2018 at 6:16am PDT

4. Cardi B

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Thank you everybody for your support .The line sold out but we will RESTOCK NEXT WEEK! My inspiration was “RUNWAY” what are things i will see on the runway ? YSL ,Moschino,Gucci,Mugler,Chanel ,Balmain .Fashion to me is not always tight dresses and tights it’s about STATEMENTS! FASHIONNOVA X CARDIB

A post shared by Cardi B (@iamcardib) on Nov 15, 2018 at 9:03am PST

5. Beyoncé

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A post shared by Beyoncé (@beyonce) on Oct 22, 2018 at 7:12pm PDT

6. Serena Williams

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October is a pink month. Check out our pink collection and snuggle up in our cozy @serena Embrace Me Mock Neck Sweatshirt. Available now on SerenaWilliams.com #BeSeenBeHeard

A post shared by Serena Williams (@serenawilliams) on Oct 9, 2018 at 6:00am PDT

7. Chiara Ferragni

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Bye bye Shanghai 🇨🇳 Loved China even more than usual in this trip and I can’t wait to be back in a few months 💘

A post shared by Chiara Ferragni ✨ (@chiaraferragni) on Nov 14, 2018 at 3:34am PST

8. Blake Lively

https://www.instagram.com/p/Bn4ccJmHHFm/

9. Rihanna

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also.

A post shared by badgalriri (@badgalriri) on Oct 3, 2018 at 9:58pm PDT

10. Ariana Grande

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A post shared by Ariana Grande (@arianagrande) on Oct 16, 2018 at 6:29pm PDT

11. Kendall Jenner

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luka said hot mess

A post shared by Kendall (@kendalljenner) on Sep 18, 2018 at 9:15am PDT

12. Selena Gomez

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Mood lol (I was looking at myself in the mirror -like an idiot!) Update: taking a social media break. Again. As much as I am grateful for the voice that social media gives each of us, I am equally grateful to be able to step back and live my life present to the moment I have been given. Kindness and encouragement only for a bit! Just remember- negative comments can hurt anybody’s feelings. Obvi.

A post shared by Selena Gomez (@selenagomez) on Sep 23, 2018 at 4:37pm PDT

13. Hailey Bieber

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last night was dreamy 🌙

A post shared by Hailey Baldwin Bieber (@haileybieber) on May 8, 2018 at 10:52am PDT

14. Bella Hadid

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Jean Paul Gaultier

A post shared by Bella 🦋 (@bellahadid) on Sep 28, 2018 at 2:56pm PDT

15. Priyanka Chopra

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I had so much fun building a wedding registry guide with @amazon. They have everything that you need in one place! Amazon has also made a $100,000 donation to UNICEF, a charity that is extremely important to me!!! For wedding registry inspo, take a look at my guide (link in bio)! #AllOnAmazon #AmazonWeddingRegistry #ad @amazonhome

A post shared by Priyanka Chopra Jonas (@priyankachopra) on Nov 19, 2018 at 6:33am PST

16. Kate Middleton

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Today The Duchess of Cambridge visited @UCL’s Developmental Risk and Resilience Unit to see @UCLPALS’s work into how environment and biology interact to shape the way in which children develop both socially and emotionally. Her Royal Highness was shown @UCLPALS’s MRI Scanning Facility, and learned about their groundbreaking research on how early experience shapes brain function.

A post shared by Duke and Duchess of Cambridge (@kensingtonroyal) on Nov 21, 2018 at 9:38am PST

17. CL

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+Welcome back Hedi+ #CelineByHediSlimane #CelineC

A post shared by CL (@chaelincl) on Sep 28, 2018 at 5:30am PDT

18. Nicki Minaj

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Custom made @Versace. I’m obsessed with this look. Thank you @donatella_versace 🙏🏾♥️♥️♥️♥️♥️♥️♥️😘😘😘😘😘😘😘😘

A post shared by Barbie (@nickiminaj) on Nov 4, 2018 at 3:18pm PST

19. Gigi Hadid

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last night #FMAs2018 ♡ was so happy to present my friends, SG @vmagazine & @mario_sorrenti, with the Fashion Media Award COVER OF THE YEAR for our #V114 story xxxx 🏍🌴🌞💦

A post shared by Gigi Hadid (@gigihadid) on Sep 7, 2018 at 10:50am PDT

20. Lady Gaga

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#AStarIsBorn 📸 @kevinmazur @gettyentertainment

A post shared by Lady Gaga (@ladygaga) on Sep 25, 2018 at 3:30pm PDT